It is the MOST important thing to make sure your clients get your emails. With the ever increasing spam filters of inboxes now-a-days, we have seen a few common things that pretty much guarantees emails to be sent to spam. Here are some TOP TIPS to make sure that does not happen!
Now rest assured, not ALL email clients have this issue. But if you have noticed it before, you might want to follow these steps.
1. Send from a custom email domain
A custom email domain can help separate your brand from all of the free available email providers. Having emails to your clients come through from your brand email can be one extra notch on the deliverability scale. Tying your brand to your emails allows for consistency in your discourse with other email providers which improves your chance at getting delivered
2. Implement a sender policy framework.
A sender policy framework or SPF increases \ trustworthiness in the eyes of the receiving email program. It can be a sure fire way to get your emails sent to spam if you don’t have it. Many email providers have this enabled by default, but if you’re seeing deliverability issues, this is a good place to start.
3. Write great subject lines (that don’t look spammy)
Subject lines can be a huge make it or break it point for deliverability. Try to not use words like sale, money, money symbols, anything in all caps. Try to make it as natural as possible. “New invoice from [brand name] for [job name would be great, it ties in your brand and pertinent information to the client. If you find you’re having a hard time getting through filters of certain email clients, jump to #7 and try doing that before reaching out to clients with job and money related info.
4. Avoid Spam Triggers
Certain types of email content can be red flags for email deliverability.
Inconsistent formatting (this is cleaned up through Dubsado)
Opening emails with “Dear”
Using too many images or links
Using too little text (try to shoot for 2 paragraphs with about 50 words in each)
5. Ask your subscribers to add you to their address book
This step can help you successfully deliver to the client again, as well as, in the future as your email could get whitelisted for other client’s to see as well.
6. Ask new subscribers to add you to their Primary inbox
Don’t get lost and filtered into the promotions tab of your Gmail using clients. Make sure they move you over to their primary inbox where you belong!
7. Request your clients to whitelist your email address
In most email accounts, you can create a rule or filter. Ask your clients to create a rule/filter to always send emails from your email address to their primary inbox, or to never send your emails to spam.
TIP: If one client whitelists you and accepts emails from you, other clients with the same email provider will be more likely to accept your emails, too. If the email provider offers free email accounts, you can even create your own free email with that provider, whitelist your Dubsado-connected email, and email yourself back and forth.
8. Send a Welcome Message
Welcome messages are the first step in establishing a relationship. It also happens to be one of the most powerful things you can do in terms of staying in touch with them going forward. Instead of making the first time you reach out to someone be strictly business, have a generic couple paragraph, well formatted email, welcoming them to your business. Don’t include any links or anything. Just super short and sweet welcome message and don’t forget step #7.
9. Ask for a reply from readers
A reply is the quickest way to get your email address whitelisted for your current and prospective clients. Have a little PS at the bottom asking for a quick reply, or ask a question they have to get back to and you’re sure to maximize deliverability to this client going forward.
10. Always include a plain-text version of your HTML email
Good news, Dubsado already takes care of this for you. Including the plain text version of your email tells email programs that there’s a message in this email worth reading, not just worth staring at.